"I want an easy-to-use email platform that has lots of beautiful templates to choose from and the choice to be able to design my emails from scratch, in HTML or using drag-and-drop functionality."
"I don’t want to have to manually schedule every email in order to drive conversions and engagement with my brand."
Responsive, professional emails, built-in
With Apteco email you don’t need to leave the Apteco platform to design your emails. Our integrated email builder provides a secure and reliable email delivery platform, where you can seamlessly move from interrogating your data and creating highly targeted audience lists, to creating and delivering beautiful responsive emails that turn your customer insights into campaign actions and results. Using flexible drag-and-drop functionality, with the ability to add, resize, and crop images, add links, videos and other brand content, you can ensure your emails always look perfect!
Feel confident and secure with reliable deliverability and comprehensive testing functionality. Preview your emails on multiple devices and platforms before you send.
Start from scratch or select from a variety of pre-designed templates to create and send beautiful emails without touching a single line of code.
Personalise with recommendations or content based on how your customer has previously interacted with you, such as previous purchases, salutations, subject lines and headers.
Track the effectiveness of your emails in real-time. Monitor email metrics such as click-through rates, opens, and unsubscribes, and check delivery rates and bounces as they come in.
Add emails straight into your campaign journeys to send relevant, timely emails, without the need for manual intervention.
Test and learn using percentage and segment splits to give you greater insight about your audience. Test images, subject lines, content, headers, call-to-action buttons and more.
Apteco software has led to many benefits for HEE. We’ve seen a decrease in turnaround times on complex user journeys, meaning savings to the taxpayer. Possibly the greatest benefit is access to real-time data allowing us to respond to stakeholder data requests immediately and think more strategically about future campaigns.
Darren Aldrich, Head of Communications, NHS Health Careers, Health Education England
Perfect for all marketing teams
Whether you want to code your emails in HTML, design them from scratch in the drag-and-drop editor, or get started quickly using our beautiful range of templates, Apteco email offers it all. Apteco email is perfect for all levels of email creators. Marketers can choose to design their emails from scratch in HTML or use the drag-and-drop functionality, upload HTML files to use an existing layout or select from a variety of predesigned templates. Before you press send, you can use our preview and test capability to ensure that your emails render perfectly across various devices and browser types.
Drive conversions without the need for manual effort
Email automation can help you build and maintain your customer relationships, which are integral to your overall marketing strategy. By automating your email marketing, you can get in touch with your potential and existing customers at the right time, with content that is relevant to them. This can help you boost your customer engagement and improve your ROI.
Supercharge your email marketing with Apteco
Ready to say goodbye to those repetitive tasks and endless revisions? Let Apteco make your job that bit easier. With Apteco email you can create engaging emails based on templates or from scratch, which can be highly targeted and personalised to appeal to your customers’ needs, and automated so that you can send relevant emails to the right customer, at the right time, optimising your chances of conversion.
Types of email automation campaigns
Here are a few examples of the ways email automation can be used to achieve your core goals:
Welcome emails are sent automatically when someone subscribes to your email list or purchases a product. Offer a personal touch to really make an impact on those click and open rates.
Promotional emails are multi-faceted and can be designed to promote a variety of products or services. Offer discounts, coupons or vouchers, or promote blogs, webinars and other marketing material.
Designed to help you to engage with people at the most pivotal points of their customer journey, these automated emails are triggered by the recipients interactions and behaviour, so that you can reach out to them immediately with relevant messages and offers.
Lead nurturing emails are usually a series of automated emails that encourage prospects through the marketing funnel. These emails should be tailored to meet the needs of the recipient - if they feel rushed they may be discouraged from engaging further.
Win-back email campaigns can be very effective at targeting people who haven’t purchased from or interacted with your brand for a set amount of time. These campaigns use an automation sequence and trigger a series of emails that aim to re-engage them, with little or no manual intervention.
Drip campaigns are particularly well suited to gradually introducing prospects to your company, product, or industry and to connect, onboard, engage, nurture or retain. These campaigns deliver regular, relevant content to individuals who have already shown interest, ensuring maximum impact.
Related products
Apteco software that can help you supercharge your email marketing
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Related content
Access our range of resources relating to the features and benefits of Apteco email