Apteco Orbit™
Actionable insights, endless possibilities. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Your end-to-end actionable data insights online platform
One place to create highly targeted audience lists, visualise and analyse your data, build emails and activate and optimise high-performance marketing campaigns.
Connect
Start by securely and easily uploading – or connecting – your data into the Apteco Cloud - our flexible and secure cloud solution. Access all your connected data sources to make smarter, data-informed decisions from a holistic view of your customer, prospect, behavioural and transactional data. Then integrate and connect with your preferred ESPs and fulfilment channels.
Connecting with people is easy too. Your data tells a story, and Orbit makes it easy for you to share insights and campaign reports with all relevant stakeholders in a simple, visual online format.
Analyse
Embrace formidable analytics capabilities powered by Apteco FastStats® technology to explore your data. Create dashboards containing key insights with the ability to filter, build lists and drill down interactively from visualisations.
Design beautiful, branded dashboards to share insights across your organisation. Visualisations are updated automatically to reflect the latest data refresh, so your teams can always work with up-to-date information.
Target
Better understand your audiences for more targeted and effective campaigns. Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and create targeted customer segments.
Quickly create and check a target audience list for your campaign, and then export, or trigger a broadcast, using your chosen ESP. Empower your marketing teams to build audience definitions for themselves, directly from visualisations, at the moment of need.
Campaign
Turn your insights into action, orchestrate every part of your campaign to deliver the right message, to the perfect audience, at the ideal time – all from one platform.
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, design responsive emails in our integrated email platform and then personalise and automate multi-stage, multi-channel marketing journeys. Monitor the status and performance of your campaigns from any connected device, 24/7, so you can always use live insights to act fast.
Ready to execute smart, automated campaigns that deliver? Watch our Orbit platform video now
Use all your data to generate insights to action your campaigns using Apteco Orbit.
Connect, analyse, target and campaign, all in one beautiful workspace.
Fill in the form below to watch our Orbit video.
Supercharge your email marketing
Easy-to-use email editor and templates
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Orbit use cases
Explore some examples of how companies currently benefit from Apteco Orbit.
Apteco provided direct access for multiple users in the marketing team to see and act on data, insights and predictive models.
Marie-Louise Lord, Senior CRM Manager, New Look
