Insight Initiative with Adroit Data & Insight

Adroit Data & Insight have developed a global fundraising benchmarking and platform for the IFL Forum, a consortium of major NGOs, including Amnesty International, Care International, Greenpeace, Oxfam, Red Cross, Save the Children, SOS Villages, UNHCR, UNICEF, WWF.

The benchmarking project in 2017 has involved over 80 individual organisations and markets. This includes European, Asian, North & South American markets, and allows organisations to understand in detail how they are performing in their individual fundraising. Adroit have developed a large base of metrics for each NGO to support analysis & planning of their fundraising programs based on their actual gift transactional data, and other information held at the anonymised account or supporter level, which is processed and normalised.  

Adroit have revolutionised the benchmarking deliverables by engineering the available data and developing specific insight and applications aimed at senior fundraisers. The application called Indigo, is loaded from Apteco’s FastStats analytics system which also can be accessed by each organisations analysts to drill down to more adhoc analysis. This allows different users to access information from the same dataset and gain insight relevant to their markets. The applications are now being used globally by hundreds of fundraisers to better understand the dynamics in their market and how they rank against similar organisations.  Adroit provide training, support and user forums for each market.