Apteco Orbit®
Apteco FastStats®
Apteco PeopleStage®
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WWF UK
Apteco marketing software has transformed the way WWF is able to communicate with its supporter base. We use FastStats to drive supporter segmentation for marketing campaigns and have a dedicated insight team who review campaign performance and provide input into what personalisation is working within our supporter journeys. WWF uses PeopleStage as a multichannel journey delivery platform allowing us to use the insight derived in FastStats to drive personalisation.
Clare Charrier, Data systems development manager, WWF UK